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Dental burnout – is social media a help or hindrance?

From Volume 44, Issue 10, November 2017 | Pages 937-946

Authors

Crawford Bain

BDS, DDS, MSc, MBA

Glasgow Dental School

Articles by Crawford Bain

Lloyd Jerome

BDS

Private Practice, Kerikeri, New Zealand

Articles by Lloyd Jerome

Abstract

In the past 30 years Burnout has been recognized as a condition separate from, but related to, both Stress and Depression. More recently, Social Media has become the dominant medium of communication and, within dentistry, is used for education, advertising, self-promotion and group discussion. Increasing regulatory requirements, changes in NHS regulations and a more litigious society all contribute to increased pressures on dentists. All of these factors increase the risk of Burnout and this article reviews current information on the condition and the influences, both positive and negative of Social Media on the likelihood of Burnout in dental practitioners.

CPD/Clinical Relevance: Dentistry is an already highly stressful profession and, while Social Media has the potential to reduce the risk of Burnout, it may also lead to increasing pressure on dentists. This article offers guidance to the clinician in managing these conflicting influences.

Article

In 1974, Freudenberger applied a previously aeronautical term in describing a negative occupational phenomenon among volunteers working in drug rehabilitation.1 The term ‘Burnout’ referred to staff members who became exhausted from excessive demands on energy, strength or resources over a prolonged period. In 1976, Maslach noted a loss of all emotional feelings and concern for clients in some workers in health and social services dealing with months of listening to clients' problems.2 Maslach and Jackson have defined Burnout as ‘a syndrome of emotional exhaustion (EE) and cynicism that occurs frequently among individuals who do ‘people-work’ of some kind’.3 They proposed the Maslach Burnout Inventory (MBI) and, since then, occupational burnout has been studied in a standardized manner, allowing comparison both internationally and between different occupational groups and sub-groups. This inventory consists of three domains:

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