There is a very real danger, when seeking to promote one's products or services in aesthetic (‘esthetic’) dentistry, to use language or images that are likely to create unrealistic expectations in...

Ethics relate to a voluntary framework of guiding principles which fills the void between laws on one hand and a ‘free for all’ on the other. In essence, ethics involve a moral code, or a set of...

The ethical marketing of aesthetic or cosmetic dentistry is a complex, difficult and potentially dangerous subject. It is complex because of the range of problems that present. It is difficult because...